Methodology


Infinite Model Data

Click here to go to the Infinite Model Master List to view sustainability and CO2 emissions for all Sinbad and Sinbad Platinum products.


Fish Colour Rank

Tradex Foods has evaluated the research conducted by various reliable third party resources to create an assessment of the sustainability of Sinbad and Sinbad Platinum products. Research from organizations such as Monterey Bay Aquarium (Seafood Watch), SeaChoice, David Suzuki Foundation (State of the Catch), Marine Stewardship Council, Blue Ocean Institute, and Urner Barry were taken into consideration. The following is a list of criteria that was considered to properly assess the sustainability of each species, the environmental impacts resulting from the method of catch and the fishery management practices:
  • Vulnerability of the fish including lifespan, number of offspring, and age of sexual maturity
  • Stock status, abundance of the population
  • Nature and extent of bycatch through the Method of Catch
  • Habitat impact based on the fishing gear used
  • Fishery management practices including quotas, ability to and reality of closing fisheries, pollution, waste management, and law enforcement
  • Farmed seafood management practices including fish feed, risk of escape, disease, pollution and effectiveness.
  • The social equity of the fishery
The criteria mentioned above are assessed for Sinbad and Sinbad Platinum products and an associated colour is designated to rate the sustainability:
    Green: Best practices with no current sustainability concerns
    Yellow: A moderate sustainability concern and/or insufficient information or transparency to properly evaluate
    Red: Worst practices with real current sustainability concerns
Limitations of the Fish Colour Rank:
Please note that the rank is based on the best available information as a combined effort from the best third party reliable sources. New research is constantly being conducted and fish colour ranks are subject to change upon assessment of this information.


Heart Rank

The heart symbol in the inFinite model will appear for Sinbad and Sinbad Platinum products in the species which have lower levels of mercury, PCBs (polychlorinated biphenyls), dioxins and other environmental contaminants, as well as higher levels of Omega 3 fatty acids.

The following species from the following fisheries are considered to have low levels of mercury and sufficient levels of omega 3 fatty acids to be deemed as a "healthy best choice" by Monterey Bay Aquarium. All species listed have a mean contaminant level of 0.20 and below and a mean Omega 3 level of 0.20 and above.
  • Pacific salmon (Chum, Coho, Pink, Sockeye), wild-caught from Alaska, Canada, USA West, Japan & Russia
  • Pink Shrimp, wild-caught from Oregon
  • Pacific Cod, wild-caught from Alaska, Russia or Norway
  • Pollock, wild-caught from Alaska or Russia
  • Flounder or sole, wild-caught from Alaska or Russia
  • Squid, wild-caught from China or USA-West
The following mean mercury and Omega 3 fatty acids content is provided by the FDA and USDA:

Species Mean mercury level in parts per million (ppm) Omega-3 fatty acids grams per 3.5-oz. serving
Chum Salmon 0.01 0.65
Coho Salmon 0.01 1.12
Pink Salmon 0.01 1.04
Sockeye Salmon 0.01 1.21
Pink Shrimp Not Traceable (very low) 0.50
Pacific Cod 0.11 0.22
Pollock 0.06 0.39
Flounder or sole 0.05 0.20
Squid 0.07 0.51


Omega-3 essential fatty acids in oily fish are called:
  • Eicosapentaenoic acid (EPA) and,
  • Docosahexaenoic acid (DHA)
There are other species that have high sources of EPA and DHA. Cold water oily fish such as salmon, herring, mackerel, anchovies and sardines have high Omega-3 essential fatty acids.

High levels of mercury, PCBs (polychlorinated biphenyls), dioxins and other environmental contaminants are usually found in older, larger, predatory fish and marine mammals.

Medical clinical studies have concluded that the important benefits associated with Omega 3 essential fatty acids from fish include:
  • Reduced risk of heart attack
  • Lowered incidence of coronary heart disease
  • Prevent heart disease
  • Help manage diabetes
  • Help manage skin disorders
  • Reduced cholesterol levels
  • Lowered blood pressure
  • Reduced lupus symptoms
  • Reduced arthritis symptoms
  • Prevent and control colitis
  • Reduced asthma symptoms
  • Increase cognitive ability (memory & focus)
  • Reduced depression severity
  • Help manage attention deficit disorder, bipolar and schizophrenia

Limitations of the Heart Rank:
Please note that there may be other species with high omega-3 essential fatty acids and/or low mercury, PCBs, dioxins and other environmental contaminants not listed above do to
    a) Lack of information and/or proper research by a reliable source
    b) It is not a current Sinbad or Sinbad Platinum product


C02 Emissions Rank

The Co2 emissions for transporting Sinbad and Sinbad Platinum products are based on the average C02 emissions in grams emitted per metric ton of freight and per mile of transportation. Resources from the following sites were used:
    The following table of Co2 emissions was calculated for transportation of Sinbad and Sinbad Platinum products.

    Mode of Transportation G/MT/Mi
    Truck 65.2
    Rail 40.4
    Sea Freight 15.5


The Co2 emissions scale is a ten point scale with intervals of 32,000 g/mt. Total Co2 emissions were calculated by the sum of the total distance times the appropriate average gram per metric ton per mile of freight, train and/or truck from landing location to processing plant and to the final destination hub. The scale is divided into red, yellow and green grading, as well as a number grade of one to ten.
    Green: represents the least amount of Co2 emissions for Sinbad and Sinbad Platinum products
    Yellow represents a medium amount of Co2 emissions for Sinbad and Sinbad Platinum products
    Red represents the largest amount of Co2 emissions for Sinbad and Sinbad Platinum products

    Total Co2 emissions range from 0 for seafood caught, processed and remaining in Vancouver to 306,681 for seafood caught in Norway, processed in China and shipped to Chicago.


Limitations of the Co2 Emissions Rank:
Please note that there may be additional Co2 emissions that are untraceable at this time due to inconsistencies and unknown distances such as
    a) The emissions used by the fishing boats
    b) The emissions used when transporting products from the shipping docks to the processing plants (if and where applicable)
    c) The emissions used when transporting products from shipping docks to cold storage facilities within the hub locations