The time has come to expose deception - and enforce authenticity.

Deceptive practices have reached epidemic proportions in the frozen seafood industry. The actions of unscrupulous operators are eroding the reputation of the entire industry and jeopardizing the future of many reputable business people.

With this in mind – Tradex Foods has produced an industry first educational training tool designed to address this fraud.

School of Fish - explores frozen processing methods - exposes deceptive processing practices – educates on common species and equips the sales professional with an arsenal of tools designed to combat the issues vulnerable to deception.

Knowledge is power – be educated.

Freezing can be the ultimate protection or - the ultimate disguise.

The industry is marred with deceptive short-cuts that are intended to exploit the vulnerability of the freezing process – in an effort to boost net weights and fatten the bottom line of unscrupulous processors.

The thawing process can melt-away the expectation of quality and consistency – exposing product deficiencies that will leave your customers feeling – chilly – and your revenue streams – dry.

Knowledge is power - be educated.

Learn how to expose deceptive practices and arm your sales team with strategies to sell against them.

Price vs Value. Do they get the difference?

Can they ask questions that will uncover the true needs of the customer?

Arming your frontline reps with the knowledge and skill set that will differentiate them from the competition is a crucial – strategic advantage.

School of Fish – explores frozen processing methods – exposes deceptive processing practices – educates on common species and equips the sales professional with an arsenal of tools designed to combat the issues vulnerable to deception.