Strategy

Customer Focus

• Ride the "Wave of Freshness" with Tradex and its fresh new orange look.
• Tradex's new orange "Wave of Freshness" refers not only to our attractive new appearance, but is also symbolic of our fresh new customer focus.
• Customers associate Tradex with a commitment to the finest quality seafood in the world, competitively priced, both for Tradex wholesale products as well as for its highly recognisable Sinbad brand retail products.

End-to-End Approach

• The Tradex "Wave of Freshness" takes this commitment to the next level, emphasising a "Full Orange" end-to-end approach on each transaction.
• To facilitate this "Full Orange" end-to-end approach, Tradex has reorganised into business units, with salespeople, buyers, logistics coordinators and service staff working in teams on each client relationship.

Market Research

• In addition to customer-focussed business units, Tradex has built a new market research department, a unique feature in the industry.
• Market research helps Tradex teams anticipate market trends, providing a long-term customer service view, rather than a transaction-by-transaction view, to our "Full Orange" approach.
• Along with a market-driven approach to relationships, Tradex delivers market analysis services to its customers through salespeople and through the Tradex website (www.tradexfoods.com).

New Look

• On the demand side of the "Wave of Freshness," Tradex has answered food service client needs by updating its Sinbad food service boxes with the stand out new Sinbad orange design - your food service clients will demand quality Sinbad product by name and colour.

Direct Supply, Guaranteed

• Tradex has also responded to the growth in the retail frozen seafood sector by offering an exciting new line of Sinbad brand retail bags, which will catch your customers' eye and keep them returning to the freezer section for more.
• On the supply side, Tradex now employs full-time Q.A. and buying staff in China, a major growth market. Our staff work "on the line," inspecting our affiliated plants in China, as well as inspecting outgoing products.
• Strong relationships with fishing vessels and producers have long enabled Tradex offer a 100% guarantee on our high quality fresh frozen seafood. Tradex certifies its suppliers with independent audits of processing plants, and inspections of products prior to shipment.
• The new-look Tradex team will help anticipate the market trends affecting your business, develop a need-centric supply solution, and guarantee product quality from vessel to processor to your door.
• With Tradex's new "Full Orange" service approach, what was once our 100% quality guarantee on product is now a 100% satisfaction guarantee on both product and service: a Wave of Freshness!