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3-Minute Market Insight

EP 638 | AIRED 05/01/2023

Consumer Seafood Trends: Meat Limiters Switching, More Alaska & Wild-Caught, QSR’s Underserviced

May 1st, 2023 - The research is in, and consumers that are limiting or avoiding meat are switching to fish and seafood.

With the younger generations leading the way, increasing seafood consumption is now more desirable than any other protein.

In fact, according to leading insights platform Datassential, seafood is even more appealing than the plant-based trend.

Trends at the foodservice level show that consumers are eating more seafood away-from-home than 2 years ago and that their top 3 reasons for ordering seafood is they believe it is healthier than meats like beef or pork, just as filling as meat, and they like the taste.

Foodservice seafood consumption in the College, University, and Workplace segments are almost as high as Casual and Fine Dining, however Quick Service Restaurants and Fast Casual look to be under servicing those segments.


In fact, only 42 percent of diners are satisfied with seafood menu offerings at Quick Service Restaurants which means a major opportunity exists to add more seafood to QSR menus - especially with the popularity of food delivery apps.

Sustainable Seafood continues to be a major trend with consumers and with that - consumers now also want to know the origin and if it’s Wild-Caught.

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In fact, 59 percent of consumers interviewed prefer Wild-Caught seafood as they perceive it to taste better and be more natural.

According to Datassential, Alaska is the most appealing origin for seafood at foodservice and is preferred 2-to-1 over other seafood origins.


The Top 5 consumer associations with seafood from Alaska are Fresh, Great Taste, Healthy, Wild, and Product of the U.S.

With the Alaska Seafood Marketing Institute marketing Alaska Seafood globally all year round - there is tremendous value in this resource - Alaska Salmon, Alaska Cod, Alaska Pollock just to name a few.

Tradex Foods is a leader in the production and marketing of Sustainable Seafood - Wild-caught and Farmed.

In 2021, we launched a “Caught in America, Processed in America, Sold in America” sustainable line of seafood products under SINBAD Brands.

Connect with us if you would like to develop something new and exciting for 2023.


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