3MMI - The Most Watched Seafood News Video Series in the Industry! Our 3-Minute Market Insight is a Monday morning pulse report for seafood purchasers, fishermen and industry reporting on pricing, market conditions and inventories for all major seafood categories. Lead by Seafood Industry Expert & President and CEO Rob Reierson - since 2010 we have been airing an episode every Monday Morning at 5:00am PST and now the #3MMI is the “Most Watched Seafood News Series” in the industry.