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92%
Sustainability Rating

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Seafood Sustainability

A Leader in Sustainable Seafood Sourcing

Consumer demand for sustainable seafood is increasing at all levels of commerce. To thrive in this evolving market - it is more important than ever for companies to adopt sustainable seafood policies – and offer a level of transparency to their customers. Inspired by concern for the global ecological crisis facing our oceans – we have postured our business philosophies around raising awareness and furthering education. Tradex Foods is proud to be certified by the Marine Stewardship Council and to be an Ocean Wise Partner in their sustainable seafood program out of the Vancouver Aquarium.


Commitment To Sustainability

Tradex Foods provides leadership in sustainability through education and the adoption of globally recognized best practices and standards in sustainability to ensure a vibrant industry for future generations.

In 2010, we created inFINite Sustainability Tracker to help our customers view the most sustainable (and least sustainable) seafood sourcing options which included carbon footprint calculations for transporting seafood for our SINBAD and SINBAD Platinum brand seafood. In 2016, we implemented a Sustainability Production Tracker to track the sustainability status of raw materials used in the production of our SINBAD, SINBAD Gold, and SINBAD Platinum seafood brands. In 2017, we were able to implement the Sustainability Production Tracker before production to help us make smarter, quicker, and more sustainable raw materials purchases which ultimately helped us achieve our record high 92% Sustainability Rating Score for 2017, and by 2020 we plan to score 99.58%


Tradex is a MSC Certified to carry MSC Chain of Custody

Tradex is an Ocean Wise Seafood Partner

Tradex uses Seafood Watch Research & Guidance

Tradex has FAO-Based Responsible Fisheries Management Certification for Alaska Fisheries

Ocean Disclosure Project

Tradex fully discloses raw materials sourcing information to Ocean Disclosure Project. View Our Rating Here

92% Sustainability Rating Score for 2017

Our Sustainability Rating Score for 2017 increased to 92 percent for all production of our three SINBAD brands. This means that 92 percent of all raw materials used in the production of our SINBAD, SINBAD Gold, and SINBAD Platinum products in 2017 were harvested from sustainable fisheries. This is up 7 percent from our 2016 score of 85 percent.

Tradex uses guidance from Seafood Watch, Ocean Wise, and the Marine Stewardship Council to determine the sustainability status of raw materials. Their ratings are then entered into our inFINite™ Sustainability Production Tracker to arrive at a score out of 100. Below is a breakdown of how sustainable our SINBAD, SINBAD Gold, and SINBAD Platinum brand products measured up by category.

100% Sustainably Harvested Raw Materials in 2017
Below are the species that scored 100% on sourcing from sustainable fisheries

Atlantic Cod
Ocean Perch
Rock Sole
Pacific Rockfish
Chum Salmon
Pink Salmon
Sockeye Salmon
Coho Salmon
Pink Shrimp
Tilapia
Haddock
Pollock
Yellowfin Sole

Less than 100% Sustainably Harvested Raw Materials in 2017
Below are the species that scored less than 100% on sourcing from sustainable fisheries

Species
Results
Improvement Plan
Pacific Cod, Trawl Caught, FAO 61 - Russia
56% of raw materials for branded production were from sustainable fisheries
In 2018, whenever possible, Tradex will source from the MSC Certified Alaskan Fishery. Due to high market demand, Tradex is unable to completely stop sourcing Pacific Cod from Russia. Pacific Cod stocks in Russia are considered to be low and steps towards completing FIP’s for improving data transparency for fisheries management are recommended.
Pacific Halibut, Longline, Trawl Caught, FAO 27 - Russia
0% of raw materials for branded production were from sustainable fisheries
In 2018, whenever possible Tradex will source from the MSC Alaskan Halibut Fishery and also source Halibut from the West Coast of British Columbia, Canada. The Russia Halibut Fishery is currently completing FIP’s working towards the final goal of MSC Certification.
Argentine Red Shrimp, Seine Net Caught, FAO 41 - Argentina
0% of raw materials for branded production were from sustainable fisheries
The Wild Argentine Red Shrimp fishery is seeking MSC certification and are completing FIP’s to reach that goal. Tradex firmly believes that Wild Argentine Red Shrimp is a great product that supports local fishermen and will try to contribute to the positive development of this fishery anyway they can.
Channel Catfish, Farmed, China
0% of raw materials for branded production were from sustainable fisheries
Tradex does not have plans to produce this product in 2018 under the SINBAD brand.

What Does the Future Look Like?

Our Sustainability Outlook Algorithm (yes we have an algorithm for this) projects that by the end of 2018 our Sustainability Rating Score will be 95 percent. By the end of 2019, it will be 97.50% and by the end of 2020, it will be 99.58%. These projections may fluctuate because there are many factors that are simply out of our control; however, our inFINite™ Sustainability Production Tracker allows a fast paced business like Tradex Foods make to quick and smart raw materials buying decisions laying the path to a sustainable future.

Tradex Foods is the leader in sourcing, processing, distributing and marketing of premium quality frozen seafood supplying food service, supermarkets and retailers worldwide. Tradex Foods is an MSC Certified Supplier and also an Ocean Wise Recommended Partner. Quality and Transparency are the cornerstone of our business and great pride is taken at being as transparent as possible to our customers. Tradex Foods produces three exceptional house brands - SINBAD, SINBAD Gold and SINBAD Platinum. All of which are set to One Standard of Quality - our “Industry Best” 7-Step Quality Control Process.


inFINite Model

Education and awareness can be the catalyst that fuels change and moves us closer to the protection of our precious oceans. In this spirit we created the Tradex Foods inFINite Model. This interactive tool is designed to offer our customers sourcing transparency and track the environmental viability of our SINBAD Platinum and SINBAD frozen seafood products.

2018 Ocean Disclosure Project Tradex Foods Report

Number of Fisheries Used

Number of Certified Fisheries

Number of Fisheries in a FIP

Number of Fisheries Well Managed

Number of Fisheries Managed

282

206

15

45

12