Tradex Foods is an MSC certified, sustainable, premium quality frozen seafood supplier & exporter – distributing over 40 million lbs of frozen seafood per year.
The foundation of our business model is based on our 7-Step Quality Control Process focusing on the procurement, processing, packing, sales and distribution of Value-Added, H&G and Whole Round frozen seafood products.
Our value-added frozen seafood division is marketed under two primary trade brands – SINBAD Platinum and SINBAD. These brands are distributed within both Food Service and Retail distribution channels.
School of Fish: Inspired by the global ecological sustainability crisis facing our oceans and the increasing level of seafood processing deception infiltrating the industry – we have postured our business philosophies around raising awareness and furthering education.
Tradex Foods aims to achieve global excellence in procurement, processing, packaging, quality control and distribution of premium frozen seafood products. Our competitive advantage lies in operational efficiencies and sales support. Strategic contributions to sustainability and economic integrity demonstrate our commitment to corporate social responsibility.
Tradex Foods - Sustainability Statement
Tradex Foods provides leadership in sustainability through education and by adopting improved technologies and standards. Our goal is to do our part in the development of a sustainable and vibrant industry for future generations.
Tradex Foods - Corporate Values
Tradex values define how we do business. They underpin our relationships with our suppliers, customers and industry affiliations - as well as guide our internal working relationships with each other.
commitment - We are committed to our employees, suppliers, customers and peers. Their needs are our needs – we consistently deliver exemplary service with the goal of building long-term relationships.
innovation - We recognize that no business environment is static. We monitor trends and adapt our business model to be proactive. Tradex employees are encouraged to continuously seek out new opportunities that will improve our business, our products and the environment.
excellence - We consistently deliver products and services that exceed customer expectations. Each employee is responsible for applying themselves to the best of their ability.
professionalism - We are committed to the highest standards of professionalism. Tradex is transparent and honest in every business transaction – both internally and externally.
accountability - We deliver on commitments - on time and to the highest possible standards. We are accountable to our customers, suppliers, peers and ourselves.
Tradex Foods - Timeline
The Early Beginnings
Robert Reierson laid the early foundation for what would eventually become Tradex Foods in 1987 while working as a sales manager of a broker network selling seafood in the North American market.
Robert focused his business development initiatives on value-added sales but saw increasing potential in commodity and commodity – value-added opportunities.
While thriving in the industry – Robert found the structure of a broker network left him vulnerable to corporate influences that were ultimately beyond his control.
The landscape of business and the industry was changing – and Robert soon found himself seeking independent business opportunities and a chance to “be his own boss”.
Tradex Food Brokers
1991 - Tradex Foods Brokers, founded by Robert Reierson, Irving Choran and Pat Giordano is incorporated in British Columbia.
1991 – 1994 - Tradex Foods Brokers represents Seattle Seafoods and Contessa Shrimp across Canada for 2 years – selling value-added seafood to food service customers.
Tradex Foods Inc.
1995 - The company moves away from brokerage and changes its name to Tradex Foods Inc. operating as a seafood trading company. Expansion soon follows with the opening of an office in Seattle, Washington.
1998 – Tradex expands into the European market – selling more than three hundred containers annually to global destinations.
2000 - Further expansion follows with procurement and processing operations reaching into the Asian market.
2003 - SINBAD, its first premium Asian value-added brand, is introduced.
2004 – Tradex opens its Asian operation and hires quality control production supervisors.
2004 – The Marine Stewardship Council in Chain of Custody management certifies Tradex Foods.
2006 – A market research department is added providing information to its customers and suppliers.
2007 – A quality control inspector is appointed in Alaska.
2007 – Tradex becomes a member of the National Fisheries Institute and is a signatory to its Economic Integrity Initiative.
2009 – SINBAD Platinum, its premium processed North American value-added brand, is introduced.
2009 – The company expands with the opening of its second Asian office in Ho Chi Minh City.
2009 – With growing demand for SINBAD Platinum and SINBAD brands, Tradex introduces six North American Distribution centers which support just-in-time inventory for our valued clients.
2009 – Robert Reierson, President of Tradex Foods, is appointed to the National Fisheries Institute Board of Directors for a three year term.
2010 – Increasing pressures on world fish stocks prompts a movement toward corporate accountability and sustainable fishing practices leading Tradex to launch its inFINite Web-Resource - a model which determines sustainability of various branded species.
2010 – Increasing levels of deceptive practices within the frozen seafood processing industry leads to the production of School of Fish - our educational training video.
2010 – SINBAD Platinum Wild West Coast Shrimp is listed as Tradex' first - Ocean Wise Recommended - retail product.
2010 – To increase global competitiveness, Tradex expands its Asian operations by opening a new office in Qingdao City, China.
2010 – Tradex introduces its 3-Minute Market Insight - a weekly webcast of market updates.
2010 – The Canadian Food Inspection Agency grants Tradex a Quality Management Program Import License.
2010 – Tradex joins the Fisheries Council of Canada (FCC) - an organization which represents Canada’s fish and seafood industry.
Tradex Foods - Corporate Video
President & CEO Robert Reierson presents a personal overview of our company – including philosophies initiatives and practices.