Tradex Foods aims to achieve global excellence in procurement, processing, packaging, quality control and distribution of premium frozen seafood products. Our competitive advantage lies in operational efficiencies and sales support. Strategic contributions to sustainability and economic integrity demonstrate our commitment to corporate social responsibility.
To provide leadership in sustainability through education and the adoption of globally recognized best practices and standards in sustainability to ensure a vibrant industry for future generations.
Tradex values define how we do business. They underpin our relationships with our suppliers, customers and industry affiliations - as well as guide our internal working relationships with each other.
We are committed to our employees, suppliers, customers and peers. Their needs are our needs – we consistently deliver exemplary service with the goal of building long-term relationships.
We recognize that no business environment is static. We monitor trends and adapt our business model to be proactive. Tradex employees are encouraged to continuously seek out new opportunities that will improve our business, our products and the environment.
We consistently deliver products and services that exceed customer expectations. Each employee is responsible for applying themselves to the best of their ability.
We are committed to the highest standards of professionalism. Tradex is transparent and honest in every business transaction – both internally and externally.
We deliver on commitments - on time and to the highest possible standards. We are accountable to our customers, suppliers, peers and ourselves.
Robert Reierson laid the early foundation for what would eventually become Tradex Foods in 1987 while working as a sales manager of a broker network selling seafood in the North American market. Robert focused his business development initiatives on value-added sales but saw increasing potential in commodity and commodity – value-added opportunities. While thriving in the industry – Robert found the structure of a broker network left him vulnerable to corporate influences that were ultimately beyond his control. The landscape of business and the industry was changing – and Robert soon found himself seeking independent business opportunities and a chance to “be his own boss”.
Tradex Foods Brokers, founded by Robert Reierson, Irving Choran and Pat Giordano is incorporated in British Columbia.
Tradex Foods Brokers represents Seattle Seafoods and Contessa Shrimp across Canada for 2 years – selling value-added seafood to food service customers.
The company moves away from brokerage and changes its name to Tradex Foods Inc. operating as a seafood trading company. Expansion soon follows with the opening of an office in Seattle, Washington.
Tradex expands into the European market – selling more than three hundred containers annually to global destinations.
Further expansion follows with procurement and processing operations reaching into the Asian market.
Tradex launches SINBAD, our Premium Quality, Value Added, Value Priced product produced in Asia.
Tradex opens its Asian operation and hires quality control production supervisors.
The Marine Stewardship Council in Chain of Custody management certifies Tradex Foods
A market research department is added providing information to its customers and suppliers.
A quality control inspector is appointed in Alaska, USA.
Tradex becomes a member of the National Fisheries Institute and is a signatory to its Economic Integrity Initiative.
Tradex launches SINBAD Platinum, our Premium Quality, Value Added, Natural product produced in North America.
The company expands with the opening of its second Asian office in Ho Chi Minh City.
With growing demand for SINBAD Platinum and SINBAD brands, Tradex introduces six North American Distribution centers which support just-in-time inventory for our valued clients.
Robert Reierson, President of Tradex Foods, is appointed to the National Fisheries Institute Board of Directors for a three year term.
Increasing pressures on world fish stocks prompts a movement toward corporate accountability and sustainable fishing practices leading Tradex to launch its inFINite Web-Resource - a model which determines sustainability of various branded species.
Increasing levels of deceptive practices within the frozen seafood processing industry leads to the production of School of Fish - our educational training video.
SINBAD Platinum Wild West Coast Shrimp is listed as Tradex' first - Ocean Wise Recommended - retail product.
To increase global competitiveness, Tradex expands its Asian operations by opening a new office in Qingdao City, China.
Tradex starts producing the 3-Minute Market Insight - now the The Most Watched Seafood News Video Series in the Industry!
The Canadian Food Inspection Agency grants Tradex a Quality Management Program Import License.
Tradex joins the Fisheries Council of Canada (FCC) - an organization which represents Canada’s fish and seafood industry.
Tradex implements a strict Radiation Testing Policy due to Fukushima incident.
Tradex opens a Toronto office to enhance the ability to service Eastern Canada customers.
Tradex launches a brand new corporate website.
Tradex implements DNA Testing on seafood products providing full transparency and to eliminate seafood fraud.
Tradex expands its presence into Uraguay by appointing a new buyer in South America.
Tradex implements temperature monitoring on its shipments providing all-inclusive cargo transparency and supply chain integrity from origin to destination.
Tradex opens a Russia office to enable themto go direct to the source of supply from Russian waters enhancing raw material sourcing capacity.
Tradex successfully MSC Re-certified & FAO-Based RFM Global Trust Certified.
Tradex Launches TradexLIVE - a Seafood Offers Portal featuring Commodity, H&G and Value Added Seafood Products always Updating LIVE and in Real-time.
Tradex Foods Celebrates Twenty-Five years in the business of providing quality seafood to the world.
Tradex Foods launches SINBAD Gold, our Premium Quality, Value Added, Natural product produced in Asia.
Tradex Foods is MSC Re-certified after a successful MSC Audit.
Tradex releases it’s first Sustainability Rating Score for all SINBAD, SINBAD Gold, and SINBAD Platinum brand seafood produced in 2016 scoring an 85% sustainability rating.
Tradex Foods is proud to announce the addition of a new strategic office in Vancouver, British Columbia, Canada. This international business development office will extend our products and services to China, Korea, Japan, Taiwan, the Middle East and South America.
Tradex releases it’s 2017 Sustainability Rating Score for all SINBAD, SINBAD Gold, and SINBAD Platinum brand seafood produced in 2017 increased to a 92% sustainability rating.
( Press Release)
Tradex expands its quality control operations. Tradex will have a full time quality control facility in Vancouver, B.C., Canada and will have access to perform QC inspections at processing facilities along the West Coast - from Alaska to California.
( Press Release)