Good Pangasius vs Bad Pangasius

This is a photo courtesy of one of our customers that took a picture of our SINBAD Pangasius compared to 2 other competitors. We cannot give out the names of the competitors or the price difference between the products but this goes to shows the difference in value when products are purchased based on price alone.

The pink or yellow coloring in the inferior Pangasius indicates product of lesser value which ultimately means it was purchased at a cheaper price as compared to a superior product. Inferior Pangasius is usually not as well trimmed along the edges and do not have the bellies removed.

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Undercurrent news featured an interview style article on Rob Reierson in the first of their "Seafood Entrepreneurs" series on CEO's in the Seafood Industry. The article focuses on how Rob started Tradex Foods and what he did prior. It also focused on Tradex practicing transparancy in the midst of deceptive seafood practices happening everywhere and how he's always trying to stay ahead in the market and with technology.

Below is a snippit from the article.

"Rob Reierson, president of Tradex Foods, tries to stand out from the crowd with a focus on transparency.

A former fisherman, he tries to stick out by communicating and educating consumers, and steering clear of the industry’s “rampant cheating”, he told Undercurrent News, in the first of our Seafood Entrepreneurs series of interviews.

Tradex Foods began as a brokerage in Victoria, British Columbia, but today the unusual seafood trading company has international reach with both its products and its message.

The products are perhaps not that unusual. Tradex processes and sells frozen seafood in both the food service and retail channels, including its own value-added brands Sinbad and Sinbad Platinum.

Tradex’s message, and through it its way of operating, on the other hand, is more off the beaten track. The company has chosen to adopt an aggressive..."

Read More on the undercurrent news website - Seafood entrepreneurs: Standing out amid rampant deception